Hi, I’m Valli!

I've spent the last 10+ years in B2B marketing operations and growth marketing, helping companies turn messy systems into engines that actually drive pipeline.

I ran growth marketing and marketing ops at Kindo, spent four years building the marketing operations function at Evolv Technology as the sole HubSpot certified admin, and led growth campaigns at Orbital Insight, where I managed a Marketo-to-HubSpot migration that increased target account lead gen by 30%.

My sweet spot is the intersection of strategy and systems: CRM architecture, lead lifecycle and scoring, attribution and reporting, and increasingly, AI-driven workflows. At Kindo, I built an AI-powered outbound engine that generated pipeline without an SDR team. At Evolv, I designed a custom attribution framework that finally gave leadership clear visibility into which programs were driving revenue.

Before moving into marketing ops, I spent years in digital content and web production, including a stint at AKQA on the Audi account and nearly a decade running my own NASCAR and IndyCar blog (which earned a spot in NASCAR's Citizen Journalists Media Corps). That background is why I care so much about making the technical side of marketing serve great storytelling, not get in its way.